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A brief, compelling video on your Leap Motion App Store profile is a great way to grab people’s attention and promote your app. In this post, we’re going to highlight our best practices for app trailers and demos, along with some real examples (and exceptions) from the App Store.

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Everybody loves a great story, and your app is a story waiting to happen. Whether you’ve created a game that takes people into another world, or a plugin that will make it easier for artists to work their craft, it’s important that your Leap Motion App Store profile tells that story. Here are five tips for writing a compelling app description.

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With a major design update and a wide variety of new apps, it’s been an amazing week for the Airspace Store. Along with the 10 new apps below, the Airspace Store also released four custom collections of apps – making the discovery of great apps even easier.

Check out our 10 newest apps below, or explore the Play, Create, Explore and Learn, and Staff Picks collections.

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Since we released our cross-promotions feature, several developers have taken advantage of this powerful tool to create trial versions of their apps in the Leap Motion App Store. To help you get started, I’ve written a quick sample that integrates the Cross-Promotions API into apps. It’s basically a single GET request – your app simply parses the JSON that it receives back to see if the cross-promoted app is active, and if it is, which URL to direct the user.

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Want to make a good first impression? We recently highlighted how app menus and settings are crucial to setting the tone for the rest of your app experience. But before your users download your app, they’ll be looking at its Leap Motion App Store profile – and most people will make a purchasing decision within a few seconds.

While our app assets and marketing guidelines and marketing assets are a great starting point, here are five extra tips for ensuring that your app profile stands out from the crowd.

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This week, our developer community meets in San Francisco, and we've released a new starter kit for Unity. On Developer Labs, we have five essential tips for a great Airspace profile and sample code for our Cross-Promotions API. Plus, three new JavaScript projects, a touchless Nerf defense armament, four robotic arms, and more.

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Imagine reaching into a song and tweaking it with your fingers, without anything getting in the way. In our latest spotlight video, electronic musician DJ SelArom shows how it’s possible with the Leap Motion Controller and GecoMIDI.

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Pictures of city skylines and fancy lattes, high-saturation filters, offbeat angles – these are just a few of the things that people love about Instagram. This week, we’re launching a contest with the Leap Motion community to find the photo or video that embodies the essence of Instagram.

How does it work? It’s simple:

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Get ready to fly through an alien multiplayer world, unravel a tangled puzzle, or knock down cube creatures with the latest apps in the Airspace Store. This week, we have four new games, and an RSS reader with Leap Motion control. Plus, download the free trial version for the sequel to Boom Ball – one of the most popular games in Airspace.

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At Leap Motion, we’re always working to make the Airspace experience truly global. A few weeks ago, we introduced Airspace Store support for the Euro, British pound, Japanese yen, and Chinese yuan alongside the US dollar. Recently, we introduced 9 additional currencies – the Swiss franc, Thai baht, Swedish krona, South Korean won, and Canadian, Hong Kong, Australian, Singapore, and Taiwanese dollars.

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